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Shoprite Liquors of Lincoln Park was established in 1977 by Harold A. Wolfson, the co-owner of 5 Shop Rite Supermarkets in Northern New Jersey. It has since passed down to his son, George. Originally housed in the old supermarket building on Main St. we now have 7,000 sq. ft. of selling space in The Beaverbrook Mall.

George Wolfson, Owner
George has spent almost all of his adult life in the retail alcoholic beverage business. He co-owned two other Shop Rite Liquor stores for a number of years with Gordon Embley. Mr. Embley was one of the pioneers of the fine wine movement in the state of New Jersey. Now down to one store, George’s work here is mostly administrative. He also is very influential at Shop Rite Beverages, the marketing & administrative arm of the 32 Shop Rite liquor stores in New Jersey & New York. .

Keith Johnson, General Store Manager
Keith held several jobs in sports marketing and promotion after graduating from college. He then started part time here & in 1999 turned into a full time endeavor. Keith is responsible for everything that goes on between the four walls, and now with the launch of our new website, he is responsible for that also. Keith has embraced the world of wine in a big way and has become very knowledgeable in all aspects of selling the fruit of the vine. If you have the time he will educate you and talk about all the wine we have to sell. Keith tastes all wine before he purchases it for us and he chairs our wine tasting panel. Keith has traveled to different wine regions around the world and is an expert on the wines of Argentina and the wines of Italy. Wine questions should be addressed to .

Robert Katona, Beer Manager
Rob buys all our beer and is responsible for the vast selection of microbrews in our store. He has been with us since 1990. If you have any questions about “Brew” shoot him an email. . Rob is also a member of our wine tasting panel and has a very sophisticated palate. He participates in many of our purchasing decisions in all departments.

Robert Polski, Tobacco Manager
Bob is our resident “Cigar Guy”. A former construction contractor (he’s the one who fixes everything we break), he has been with us since 2001. Bob is in charge of our packaging & shipping department. Bob will answer any of your Cigar questions, but he is also involved in our wine tasting panel. He has become quite the guru on the wines of California. Email him at .

Richard Hughes, Other Stuff Manager
Yup, you got it right, if it isn’t Wine, Beer, or Tobacco, it’s probably in Rick’s domain. Rick is the guy who makes those great gift baskets you see on our website. He conducts our in-store samplings on Fridays & Saturdays. He is chief receiver at our loading dock, along with handling most of our in-store point of sale. He is also responsible for all our local deliveries. Rick has an affinity for wine from those “other countries”. He knows a lot about the wines of Germany, Australia, New Zealand, etc. His palate is admired by the other members of the tasting panel and he has quite a following of customers who will buy their wine “only if Rick suggests it”. .

Last Updated: Thursday, May 28, 2015
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