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The twentieth century witnessed the birth and consolidation of Mateus Rose, the Sogrape Vinhos flagship that truly conquered the world. The history of Mateus Rose goes back to 1942, when Fernando Van Zeller Guedes created and launched a highly distinctive concept - a wine with a strong personality and unique flavour, presented in an original and innovative bottle. These aspects, when combined, became strong brand attributes and quickly making Mateus a wine known and appreciated worldwide. A powerful brand was born. Inside the iconic bottle was something different: a new, rose-coloured , fresh, slightly sparkling and very versatile wine. The company plumped for a short, flask-shaped bottle, inspired by the hip-flasks used by soldiers in the First World War. This was a shape that stood out from the crowd of tall bottles. The label, unusually elegant and innovative for the period, created a visual link between the product and the land from which it came. But the real secret of Mateus Rose lies in the winemaking care dedicated to its production! Produced exclusively from red grapes, the vinification process relies on techniques identical to those used in white wine production. The wine obtains its distinctive pink colour, while maintaining a soft and fruity style, by avoiding prolonged contact between the grape juice and its skin. With the recent release of new varieties, Mateus Rose has firmly established itself as a specialist brand of rose wines. These new varieties complement each other and meet the expectations of various consumers seeking rose wines with different characteristics. And nobody does rose better than Mateus Rose! The brand strategy has thus been evolving over time in response to the market’s climate and demands, by using surprising and distinct communication campaigns that will continue to reaffirm the brand’s unique position. Mateus Rose is a global brand, recognised and loved in the farthest corners of the world, appealing to different tastes and cultures.
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Mateus Dry Rose
Mateus Dry Rose  750ml
    
The twentieth century witnessed the birth and consolidation of Mateus Rose, the Sogrape Vinhos flagship that truly conquered the world. The history of Mateus Rose goes back to 1942, when Fernando Van Zeller Guedes created and launched a highly distinctive concept - a wine with a strong personality and unique flavour, presented in an original and innovative bottle. These aspects, when ... click for more details
Sku: 6147
Reg. $9.99

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